Key Highlights

September 29, 2023
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  • Client: A leading research agency.
  • Assignment: A detailed overview of product demand and satisfaction in the food industry by analyzing social media comments
  • Target audience: European and American markets.
  • The assignment Snapshot: Gather consumer insights and establish a feedback loop that allows direct interaction between companies and consumers. This demonstrates that the company values customer opinions and is dedicated to delivering a better experience. Data-driven insights also contribute significantly to product refinements.
  • Business context: Get business-critical insights from unstructured text data like emails, online reviews, and social media posts to assess customer satisfaction, measure ratings, and more.
  • Annotation done: 50,000 + entries processed with 99.99% accuracy.
  • Key challenge: The enormous amount of unstructured data to be traced online and labeled the same for further consumption of the client without any bias and errors.
  • Results: The project was delivered well on time. Repeat business from the client.
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