Impact sourcing, also known as socially responsible outsourcing, refers to an arm of the business process outsourcing (BPO) industry that employs people at the base of the pyramid or socioeconomically disadvantaged individuals as principle workers in business process outsourcing centers to provide high-quality, information-based services to domestic and international clients.

Madhya Pradesh (MP) meaning “Central Province” is a state in central India. Nicknamed the “Heart of India” due to its geographical location, Madhya Pradesh is the second largest Indian state by area and the fifth largest state by population with over 75 million residents.

Due to the different linguistic, cultural and geographical environment, and its peculiar complications, the diverse tribal world of Madhya Pradesh has been largely cut off from the mainstream of development. Madhya Pradesh ranks very low on the Human Development Index value of 0.375 (2011), which is below the national average. According to the India State Hunger Index (2008) compiled by the International Food Policy Research Institute, the malnutrition situation in Madhya Pradesh was “extremely alarming”, receiving a severity rating between Ethiopia and Chad. The state rank is also the worst performer in India, when it comes to female foeticides. The state’s per-capita gross state domestic product (nominal GDP) is the fourth lowest in the country (2010–11).

And yet, Indore, the biggest city of Madhya Pradesh and its commercial capital, is home to some of the best educational institutes and infrastructure in central India and boast of being the only city which has both IIT and IIM. It is also home to some of the premier universities, engineering and medical colleges. Every year, more than 15,000 young graduates pass out from colleges, in and around Indore.

Annova Solutions is determined to give exposure to young men and women of this hitherto backward state of India by leveraging immense potential of its young and dynamic workforce. Annova’s current workforce has a number of employees from rural background in Madhya Pradesh who are changing their own lives and lives of their families.