The target audience. European and American markets

The target audience was the European &and American Markets. The research agency wanted to gather consumer insights and establish a feedback loop that allows direct interaction between companies and consumers. By tracing comments and engaging with customers, the company, through the feedback loop, addresses concerns and questions promptly. This engagement demonstrates that the company values customer opinions and is dedicated to delivering a better experience. Social media monitoring not only helps to track comments about the company’s product but also provides insights into how competitors’ products are being received. This allows the company to understand its position in the market, identify areas where it can differentiate itself, and stay ahead of the competition. Data-driven insights also contribute significantly to product refinements.

The business context was to get critical insights from unstructured text data like emails, online reviews, and social media posts to assess customer satisfaction, measure things, and more.